SMS Marketing for insurance agents

You work as an insurance agent. and imagine in recent years, you’ve grown frustrated with people not answering their calls or replying to your emails. Lastly, recognizing that everyone seems constantly attached to their phones, you’re thinking about reaching out via text messages.

You’re in good company. Every week, we talk to insurance agents looking to incorporate texting into their communication strategy, whether it’s for following up on leads or reminding clients about appointments.

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Why you should use SMS marketing for insurance agents

Marketing strategies are rapidly evolving, and staying ahead of these changes is crucial for adaptation.

Your customers have a clear preference for texting, highlighting the importance of text message marketing in meeting market demands.

Challenges with Phone Calls

  • A significant 87% of consumers avoid answering calls from unknown numbers, which means calling can often lead to minimal engagement despite considerable effort.
  • Text messages see a 45% response rate, potentially leading to 23 conversations from just 50 texts. This efficiency and effectiveness position texting as a superior communication channel.

Text Messaging vs. Email

  • Text messages are opened within 90 seconds on average, while emails may take up to 90 minutes.
  • The click-through rate for texts is approximately 10.63%, compared to email’s 2.6%.

Current Texting Trends

  • Daily, 150 million texts are sent to U.S. business landline numbers that are not equipped to receive them, indicating that customers are already attempting to communicate with businesses via text.
  • The promising news is that your existing landline can be enabled to send and receive texts, maintaining the trust your customers have in your established number while allowing for both calls and SMS communication.

The Importance of Reaching Customers

Selling insurance is about helping people secure their futures and their loved ones, necessitating a personal touch in communication. Business texting serves as this personal bridge.

Key Statistics for Business Texting

  • 90% of business leads prefer texts over phone calls.
  • However, only 30% of consumers actually receive texts from businesses they interact with, revealing a significant gap between customer preferences and business practices.

For insurance agents aware of this gap, there lies a substantial opportunity to connect with clients and leads more effectively through texting.

The following sections will guide you on how insurance professionals are using text message marketing and how to begin incorporating SMS into your strategy.

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How to send SMS insurance marketing?

Using a texting platform instead of sending messages directly from your personal phone offers significant benefits:

It keeps your personal number private, helping you separate your work from your personal life.
It enables you to communicate with a large number of contacts simultaneously or engage in individual conversations.
Texting services provide tools to craft, dispatch, schedule, and automate your messages efficiently.

When using a text marketing service, you have a variety of options for sending texts and managing your communication strategy.

  • Mass Texts: Also known as campaigns, these are bulk messages dispatched to a select group or all of your contacts. They’re ideal for disseminating crucial updates or news.
  • Inbox Messages: These are personalized, one-to-one messages sent to specific contacts. They’re effective for handling customer service inquiries, responding to individual questions, or sending personalized notifications.
  • Autoresponders: These are automated messages triggered by certain actions, such as a new contact subscribing to your list, or set to dispatch at predetermined times. Autoresponders are useful for maintaining consistent communication, offering immediate responses, and providing essential information like operating hours or the best ways to reach your business.
  • Scheduled Texts: This feature allows you to plan and schedule texts to be sent out at a future date and time of your choosing. This can apply to both mass text campaigns and individual inbox messages, depending on the capabilities of your chosen platform.

There are numerous strategies for marketing your insurance agency, including sending emails to promote your services and communicate with existing clients, distributing flyers, utilizing billboards, or implementing texting—potentially combining several of these methods. Texting, in particular, comes highly recommended due to its speed, reliability, and popularity among consumers.

Sample SMS texts and tips for insurance agents ☂️

✓ Send Text Message Reminders ✓ Send Personalized Texts ✓ Ask for Online Reviews ✓ Schedule Your Texts