SMS Marketing for Hotels

Today, hotels need to exceed expectations. Guests have a wide range of requests, from simple needs like new towels to more complex desires such as arranging exclusive local tours or experiences.

To stay competitive, your hotel or resort team must be ready to quickly fulfill these requests. Satisfied guests are crucial as they often become advocates for your brand, attracting more business.

However, managing the influx of guest requests can be challenging. While various mobile marketing solutions for hotels claim to offer seamless communication, there’s one tool that all your guests already use and have access to: text messaging.

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How to promote your Hotel using SMS marketing

Hotels can leverage text messaging in several impactful ways to enhance guest experiences and streamline operations:

  1. Welcome Messages: Send personalized texts to welcome guests upon their arrival, providing a warm and personalized start to their stay.
  2. Sending Offers and Promotions: Inform guests about special offers, upgrades, or hotel facilities they might be interested in during their stay via SMS.
  3. Send Booking Reminders: Minimize missed reservations by sending guests text reminders about their upcoming stay. With the use of custom fields, personalize each message with details like names, dates, and other relevant information.
  4. Check-in and Check-out Notifications: Simplify the check-in and check-out processes by sending instructions or confirming details through text messages.
  5. Feedback Collection: After their stay, invite guests to provide feedback or complete a survey through a text message link, helping improve service quality.
  6. Event Notifications: Notify guests about events happening at the hotel during their stay, such as happy hours, entertainment, or special dinners. You can view our Events SMS Marketing page for more info.
  7. Welcome Messages: If you believe a guest has enjoyed their stay, encourage them to post a review by sending them a direct link to TripAdvisor via text message. Texts have a higher open and click-through rate compared to emails.

By incorporating text messaging into their service offerings, hotels can not only improve guest satisfaction but also streamline communication and operational efficiency.

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Benefits of Using SMS Marketing For Hotels

Understanding the benefits and methods of SMS marketing for your hotel is crucial. Text messages are not only convenient for guests, with 91% of subscribers finding them “somewhat” or “very useful,” but they also offer significant advantages for your business. Here are some additional benefits:

  • Boosted Revenue: When guests find it easy to request services through text, they’re likely to use those services more frequently. This accessibility, combined with an enhanced experience, encourages repeat business.

  • Enhanced Guest Satisfaction: Satisfied guests are invaluable promoters. Quick and easy service can lead to positive reviews, setting the stage for future success.

  • Increased Team Efficiency: Reducing phone call burdens allows your staff to focus on other important tasks, streamlining operations. Simplified request tracking and minimized wait times further improve staff productivity and service quality.

Sample SMS texts and tips for Hotels