SMS Marketing for Real Estate

Achieving profitability and success in real estate is not merely a result of having an attractive business card or the ability to quickly find listings. The foundation of a thriving real estate business is built on robust relationships.

Understanding the paramount importance of strong connections, it’s logical why you’ve embraced text messaging as a tool to engage with clients and prospects, ultimately facilitating faster home sales.

 

By integrating text message marketing and utilizing platforms like sendSMS.cy, you can significantly enhance your communication strategy, making it more flexible and controlled. This approach not only streamlines your workflow but also strengthens the relationships that are crucial to the success of your real estate business.

analog-landscape-city-with-buildings

How to Utilize Text Message Marketing and Tools like SendSMS.cy for Real Estate:

1. Personalize Communication

  • Build Personal Connections: Use text messaging to send personalized updates and messages to your clients, making them feel valued and informed.

2. Timely Updates and Alerts

  • Stay Top-of-Mind: Keep your clients updated with the latest listings, price changes, and important dates. Instant notifications ensure your clients never miss out on potential opportunities.

3. Schedule Showings

  • Efficient Scheduling: Simplify the process of scheduling home showings by coordinating times and dates through text messages, providing a convenient solution for both you and your clients.

4. Collect Feedback

  • Immediate Feedback: After showing a property, quickly gather feedback through text messages to understand your clients’ preferences and refine your search.

5. Marketing Campaigns

  • Promotional Content: Use SMS to broadcast special offers, open house events, or market updates to a wide audience, enhancing your marketing efforts.

6. Automate Communications

  • Automation for Efficiency: Leverage tools like SimpleTexting to automate standard communications, such as welcome messages to new prospects or follow-up messages post-viewings, saving time and maintaining consistency.

7. Client Retention

  • Nurture Relationships: Continue to engage with past clients through occasional, meaningful messages to stay in their minds for future real estate needs or referrals.

8. Compliance and Consent

  • Respect Privacy: Ensure you have explicit consent from your clients and prospects to receive text messages, adhering to legal and ethical standards.
closeup-couple-receiving-keys-their-new-apartment-from-real-estate-agent

9 real estate text messaging ideas

  1. Re-engage Website Leads Initiate contact with potential clients who have shown an interest on your real estate site but haven’t moved forward.

Example text: “Hello [NAME], I appreciate your interest in learning more about what I offer! Are you currently in the market to purchase or sell a property?”

  1. Highlight Property Listings Update potential buyers on new or highlighted listings that might catch their eye.

Example text: “Good news, [NAME]! We’ve just put a beautiful 3-bedroom house on the market in [NEIGHBORHOOD]. Check out the virtual tour and its amazing features here: [PROPERTY LINK]. If you’re interested in a walkthrough, just let me know.”

  1. Alert on Price Reductions Alert interested buyers about reductions in the price of certain properties to spark renewed interest in them.

Example text: “Fantastic update, [NAME]! The property at [ADDRESS] that caught your eye is now available at a reduced price of [PRICE REDUCTION AMOUNT]. See the new price here: [PROPERTY LINK]. Would you like to book a viewing?”

  1. Open House Invitations Invite potential and interested buyers to open house events for a personal experience of the property.

Example text: “I’d love to see you this Saturday at the open house for [ADDRESS], happening from 12 PM to 4 PM! Come and see the expansive rooms, breathtaking views, and contemporary amenities for yourself. Can I expect you there?”

  1. Follow-Up on Open House Visits Maintain engagement with individuals who attended an open house to address any further inquiries.

Example text: “Thanks for stopping by the open house at [ADDRESS], [NAME]! Should you have any more questions or wish for a private tour, just reach out. I’m here to assist with your property search.”

  1. Appointment Scheduling and Confirmation Arrange and confirm meetings with clients, such as viewings or consultations.

Example text: “Hello [NAME], your viewing for [ADDRESS] is scheduled for [DATE] at [TIME]. Does this still work for you? If not, let’s find a more convenient time.”

  1. Soliciting Reviews/Testimonials Request feedback from clients who have successfully bought or sold a home with your assistance.

Example text: “Hey [NAME], I hope you’re settling well into your new place! It would mean a lot if you could share your buying/selling experience in a review. Your insights help others make confident decisions. Here’s where you can leave your feedback: [REVIEW SITE LINK]”

  1. Encourage Referrals Motivate past or present clients to refer others who might be interested in your services.

Example text: “Dear [NAME], it was a pleasure supporting you in your [BUYING/SELLING] journey! If you have friends or family considering a move, I’d be honored to offer them the same level of service. Thank you for any referrals you can provide!”

  1. Distribute Real Estate Insights Share valuable real estate advice or updates, keeping your network informed and engaged.

Example text: “Morning, [NAME]! Here’s an interesting read on [TOPIC] that you might find useful: [CONTENT LINK]. Any questions or further assistance needed, I’m just a text away!”

Real estate SMS marketing best practices

When communicating with your prospects and clients through text messages, remember to:

  • Customize Each Message: Tailor your texts by incorporating elements such as the recipient’s name and location to create a more engaging and personal interaction.

  • Introduce yourself: In your initial message, mention your name and your organization. Encourage your audience to save your contact details to enhance recognition and foster prompt replies.

  • Streamline Messaging with Automation: Utilize automation for sending out messages such as greetings, reminders for meetings, relevant information about real estate, notices for when you’re unavailable, and responses to common questions, rather than doing it manually.

  • Keep it short: Aim for brevity in your messages to facilitate quick reading and immediate responses, ensuring you maintain the recipient’s attention.

  • Incorporate Visual Elements: Distinguish your messages by adding visual content like photographs of properties, videos, animated GIFs, voice notes, and documents to engage and captivate your contacts’ interest.

Sample Text Message used for Real Estate Marketing 🏡

Texting makes it easy for everyone involved in buying or selling a house to keep in contact. Since real estate agents are always moving around, being able to talk to clients through texts instead of needing a computer helps them make deals quicker.